"Being a good human being is good business"
- Paul Hawken
Research and Content for Organisations
We work with organisations and brands who encourage and promote human-animal well-being, and who operate within the larger realm of social sustainability. We help with the following:
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Research and insights – Academic research, segmentation, semiotics, qualitative research, socio-cultural trends to generate insights about the conscious consumer and the relationship between human-animal wellbeing
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Strategic planning – Applying insights to commercial and creative problems and opportunities
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Content creation – Publishing academic and research papers, media content, social and cultural collaborations, advocacy
How do we go about it?
We combine academic research, insights and strategic planning to offer the following:
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Research and insights to understand consumption practices, attitudes and behaviours, motivations and barriers
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Gathering evidence and promoting the benefits of the relationship between human and animal wellbeing
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Understanding the impact and interrelationship of socio-cultural issues and values that work for and against attitudes, beliefs and consumption practices to instigate change
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Applying our knowledge and creative thinking to the problem or opportunity
Who do we work with & why?
We work with and consult to government and non-government organisations, businesses and brands interested in the dual benefits of human-animal welfare. We provide inspiration and clear direction on how to realise their future ambition in this area. Types of projects and people we work with include:
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NGOs interested in animal welfare
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Pet care & welfare organisations seeking to understand and improve human-animal interactions
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Zoos and conservations interested in animal well-being
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FMCGs within the plant-based food market
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Artists researching the sentience of animals and conscious living
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Advertising strategy teams seeking to understand the conscious consumer and human-animal interactions
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Journalists wanting an academic perspective on the relationship between human and animal wellbeing
The Team
Dr. Tani Khara (Principal)
Insights Director & Academic Researcher
Masters (UNSW), PhD in Sustainability (UTS)
Tani has almost two decades of experience as a senior insights and strategic planning specialist.
She has worked in Europe, Asia and Australia with blue chip organisations such as Daimler-Benz, Fairfax, Telstra and Nestle.
Her expertise encompasses working with a wide variety of research methods, turning insights into actionable outcomes and strategic planning for future business growth.
Tani holds two masters degrees - Master of Marketing (UNSW) and M.B.A by research (Curtin University)
She is also currently completing a PhD in Sustainability at UTS.
Her PhD focuses on cross-cultural consumption and animal welfare. Tani has published several academic papers and media articles on consumption and human-animal well-being.
Tani continues to pursue her academic interests as part of the Institute for Sustainable Futures (UTS) while also working with people and brands to foster stronger human-animal relationships. She is a passionate vegan and animal welfare supporter.
Hamada Els (Principal)
Clinical Psychologist & Executive Coach, AHPRA-registered
Masters in Clinical Psychology (UNSW), Masters of Commerce (UNSW)
Hamada has a diverse educational background, having obtained a Master of Commerce and a Clinical Masters in Psychology from UNSW.
His work experience has further developed a rich skill set in the areas of Business Strategy, Coaching and Clinical Psychology gained over the last 20 years.
Hamada has had a long career in marketing and branding, specialising in using consumer insights to guide advertising and brand strategy, occupying a variety of senior roles.
His interests in the area of psychology span anxiety, depression, resilience and relationships.
In recent years, he has focused on applying evidence based Executive Coaching and Psychological techniques to help maximise the wellbeing and effectiveness of working professionals and enhance business performance.
He has had extensive exposure to multiple Psychological and Coaching approaches and takes an eclectic view, preferring to tailor the approach to the needs of the individual rather than operating only from a single lens.